Your dental website is often the first point of contact potential patients have with your practice. It’s important that your site not only makes a strong impression but also encourages visitors to take the next step and book an appointment. Relaunching your dental website is the perfect opportunity to refresh its design, streamline the user journey, and turn visitors into new patients for your practice.
A skilled dental web designer knows that building an exceptional website starts with understanding a practice’s goals and ambitions. By discovering what makes your dental practice unique, we’re able to design a website that builds on your success - implementing the right features to attract new patients and drive growth.
With that in mind, we’ve outlined the essential features we believe every dental practice should be including in their websites.
Mobile-Friendly Design
It goes without saying that every dental practice should have a mobile-friendly website. While most do, not all are fully optimised. A responsive site ensures that every page, form, and booking system works seamlessly on any device. Since most patients search for dentists on their phones, a mobile-friendly design not only enhances user experience but also helps your site perform better on Google.
Clear Navigation and Service Pages
A great dental website makes it easy for visitors to find exactly what they’re looking for. Each treatment, like Invisalign, teeth whitening, implants, or veneers, should have its own page optimised for relevant keywords. Include details such as benefits, pricing, and FAQs to inform patients, highlight your expertise, and motivate them to schedule an appointment.
Clear Contact Information
It may seem obvious, but make it effortless for patients to reach you. Display your phone number, email, and practice address prominently on every page. Embedding a map with directions helps new patients find your practice easily and reduces the anxiety that often comes with a first appointment.
Online Appointment Booking
Patients want convenience, and online appointment booking delivers exactly that. By connecting your existing booking system to your website, you can let patients choose their appointment slot instantly, reducing admin time and keeping your diaries full.
Chatbots
Adding a chatbot to your website can boost patient engagement and capture new leads. Platforms like EnquiryBot and DenBot let you quickly integrate a chatbot into your site, guide visitors to the right services, and capture leads outside office hours. Many also connect with your CRM or practice management system, so inquiries and appointment requests are automatically organised. Chatbots also allow you to respond instantly, reduce administrative work, and improve the patient experience.
Patient Forms
Simplify the patient experience by offering digital patient forms that can be completed or downloaded directly from your website. Many practice management or CRM systems include features that allow these forms to integrate seamlessly with your site, making submissions easy to manage for both your team and patients. Clear instructions ensure the process is smooth and hassle-free.
Real Images of Your Practice
Your website should showcase your practice authentically. Use high-quality photos of your practice and team rather than relying solely on stock images. While stock photography can serve a purpose, the real goal is to give patients a genuine sense of who you are and the environment they’ll visit.
Share Patient Journeys
Before-and-after images are a powerful way to showcase your expertise and results. Use high-quality photos of actual patient journeys to help prospective patients see the outcomes they can expect. Ensure images are high-resolution, clear, well-lit, and professionally presented - poor-quality photos can do more harm than good.
Patient Testimonials and Reviews
Sharing positive patient experiences helps build credibility and trust. Be sure to include testimonials throughout your website. Include those from review platforms such as Google and Facebook. Encouraging patients to leave reviews on platforms not only strengthens your reputation but also improves your local SEO.
Blog or Educational Resources
Adding a blog or resources section educates patients on treatments and preventive care while keeping them updated on practice news and updates. This positions your practice as an expert and also boosts your search engine visibility.
Analytics and Tracking
Integrating analytics allows you to see how patients interact with your website, including which pages and features generate the most interest. By tracking these patterns, you can optimise your site to capture more leads and improve the patient journey.
Conclusion
A successful dental website relaunch goes beyond the design - it’s about functionality, convenience, and visibility. By ensuring your site includes these essential features, your practice can enhance the user experience, attract new patients and ultimately grow your practice.
Ready to relaunch your dental website and implement these essential features and more? Get in touch to book your free demo today, and let us help bring your redesign project to life.
